Join speakers from Shopify and Google as we cover actionable tips you can use to reach more customers and make more sales this holiday season.
The holidays are fast-approaching and customers are looking for products like yours. Whether you’ve just opened your first retail store, are new to selling online, or are an established business looking to sharpen your skills, this workshop will give you the tools you need for a successful selling season.
We'll cover topics including:
-Â Selling the way your customers want to shop
- Planning your holiday marketing mix
- Reaching more customers with Google Free Listings
- Seasonal staffing, both in-store and online
- Optimizing your Business Profile on Google
... and many more.
Grow with Google Speaker
Stasia has been speaking for Google since 2005, appearing at hundreds of events on Google’s behalf, training thousands of people across the world.
Her web development career began in the early 1990s. After working agency-side for 12 years, she applied her skills and experience to education. Stasia has developed online marketing curriculum for prestigious education providers, including Lynda.com. She also wrote a book about Google AdWords published by O’Reilly Media.
Product Marketing Lead, Shopify Retail
Kevin MacGillivray is a Product Marketing Lead at Shopify whose area of focus includes helping retail businesses access the tools they need get started, grow, and thrive online, in-person, and everywhere in between.
Kevin has over a decade of experience building and bringing to life products designed to solve crucial problems for end users, knock down barriers, and empower them to succeed independently.
